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The LEGO Group has officially launched its annual Build to Give campaign, bringing back a heartwarming way for fans to share the joy of building while giving back to kids in need. With a mission to make play accessible for children worldwide, LEGO is calling on builders of all ages to get creative and help bring the gift of play to life. Here’s how you can join this inspiring initiative and make a difference.
Build a Heart and Bring Smiles to Kids Everywhere
Starting November 11, LEGO encourages fans to participate in Build to Give by creating a heart-themed LEGO model and sharing it online. Whether you’re building at home, at a LEGO Store event, or with friends, your heart creation can go beyond just a fun build. When you post your heart creation on social media or the LEGO Play app using the hashtag #BuildToGive, LEGO will donate a LEGO set to a child who may not have access to toys and play.
Every heart shared between now and December 31 means another child will receive the joy of building their own LEGO set this holiday season. This year, LEGO aims to donate up to 1.5 million sets, valued at a remarkable $15 million, in hopes of reaching children in hospitals, orphanages, and underserved communities around the world.
Visit LEGO Stores for Heart-Building Fun
Along with online participation, LEGO is hosting special Build to Give events in select LEGO Brand Stores throughout November. These in-store events offer a perfect opportunity to share the experience of building a heart with friends and family while supporting a great cause. Check LEGO.com/stores to find participating locations and event details near you, as well as any other holiday activities LEGO might be offering.
Building Hearts Since 2017
Since the start of the Build to Give initiative in 2017, LEGO has donated millions of sets to kids worldwide, reaching over 9.1 million children through this and other charity efforts. Each year, the campaign continues to grow, with the LEGO community showing remarkable support and creativity in sharing builds that not only brighten social media but also brighten a child’s holiday season.
By participating, you’re joining a worldwide community of LEGO fans who believe in the superpower of play and are committed to helping children discover the joy of building.
Get Involved with the LEGO Community
Want to take part but don’t know where to start? Don’t worry! You can build any heart shape that speaks to you, whether it’s a simple design or a complex creation. LEGO fans have come up with all sorts of heart-themed builds in past years, from colorful, classic hearts to intricate, imaginative designs. The important part is to have fun, share your passion, and know that your build will make a real difference in a child’s life.
Let’s make this holiday season special for kids around the world. Are you joining the Build to Give movement this year? Share your thoughts, ideas, or plans for your heart build in the comments below!
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